June 16, 2025Gym Equipment

Made in Britain. Built for Every Body. Our Full Strength Range Has Arrived.

We’ve done it and we’re so happy!

Our full UK-made strength training collection is here. We have spent three years perfecting this and can’t wait to show you.

Crafted in Britain. Built for Every Body. The S7RONGER Way

Over 200 pieces across selectorised, plate-loaded, cables, rigs, and racks - designed by us and built right here in the UK.

This is what happens when Britain’s finest metal fabricators join forces with a team that refuses to do boring. From veteran engineers in the fitness industry to artisans who usually craft for hospitality and design-led spaces, we have created something distinctly British but unmistakably S7RONGER.

We’ve done it the way most global brands do - OEM-style (Original Equipment Manufacturing to save you googling!) - but kept it local, tight, and quality-controlled. We’ve focused on design, style, usability, and user experience. Our partners have nailed the metalwork and made sure that max muscle activation with every rep is non-negotiable (good old biomechanics that work for all). It’s the best of both worlds.

This range has been three years in the making. Refined alongside operators, coaches, and kinesiologists, so the angles are bang on, the loads feel right, and it’s suitable for everyone. Think: lower starting weights, smooth resistance curves, band pegs - it’s all in there. And yes, of course it’s customisable. Colours, logos, finishes - whatever you want.

Then there are shorter lead times. No shipping headaches (yes! For that!). UK-based service and support. And it’s way better on sustainability, too. Less mileage, more control over recycling and reuse. You know how much that matters to us.

We are not trying to be manufacturers. We’re staying true to what we do best: creating epic spaces with kit that performs and looks like it belongs.

Let the team know if you would like the catalogue, we’d be super happy to talk you through it. Over 200 pieces across selectorised, plate-loaded, cables rigs and racks ready for you.