About Stronger Wellness


WE BELIEVE that your body is the greatest gift you will ever own!

Wellness can adapt to today's lifestyles. Our hectic and time starved lives need to have spaces to be fit and healthy. Whether you are at the gym, the park, the workplace or the living room, we aim to provide fitness equipment and solutions that meet you wherever you are. We are in the business of giving people time back, a smarter way of living life.

Are we for everyone? Probably not, and we don’t aim to be.

Striving to lead a high performance life? stick around. Our goal is to make smarter workouts and improved recovery more accessible to everyone. From the kick ass parent and the iron(wo)man, to the celebrated CEO, we are here for people who want to maximise their potential.

For businesses, we have the ability to build together a different narrative with our knowledge, experience, award winning fitness products, and world's best brands and partners. The ultimate fulfilment is to know we boosted your business success and maximised the lives of many.

PHOTO CREDITS: To our wonderful teams. Proud and blessed to have a team of different genders, ages and nationalities

OUR STORY

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ELENA LAPETRA
Co-Founder & Chief Energy Officer

Black belt level hugger, lover of a good laugh and no-nonsense what-you-see-is-what-you-get chat. 100% group exercise hedonist, especially if she’s leading the class! Meet the industrial engineer that never left her lycras.

STEVE SHAW
Co-Founder & CEO

A passion for sport growing up has developed into an active life. He believes that your body is the greatest possession you will ever own, so why not look after it. Aside from that, a day at Lords Cricket Ground watching a Test Match is about as good as a day can get.

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IN THE SEARCH FOR THE BEST FITNESS EQUIPMENT AND TRENDS

WE TRAVEL THE WORLD DIGITALLY AND PERSONALLY TO FIND THE BEST BRANDS,
FITNESS EQUIPMENT AND PEOPLE

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We research international markets to identify our fitness partners, looking closely at their processes and asking operators and consumers directly about real results. It is our commitment to introduce best in class in addition to the all time favourites. We have selected different brands searching for new fitness equipment that can help us innovate the way we exercise today. We have not only found incredible tools, but more importantly we have found amazing humans who dare to grow and challenge the norms with us. 

01

Good Design Award

Best in Class award sport and lifestyle (world design organisation Recognised) - YBELL

02

Best Start-Up

Shortlisted by the UK's largest physical activity trade show in the Elevate Innovation awards 2019

03

Design Excellence

iF Design Award 2020 | Design Excellence in the Outdoor, Sports & Leisure category -  YBELL

04

IDEA Gold Award  

Sports and Leisure | IDSA Industrial Designers Society of America - YBELL

SRONGHER

Because we can’t wait for the world to be equal
Do not let anyone tell you WHO YOU CAN BE! STRONGHER

PHOTO: UK ACTIVE Panel. From right to left. Baroness Tanni Grey-Thompson, Olympic Winner and member of Parliament. Joanna Rowsell MBE, Team GB Olympic cyclist winner. Elena Lapetra Stronger co-founder and Sophie Lawler CEO Total Fitness gyms. 

'As a petite, latin, female with an accent, I have sadly witness many moments of my life and of others, where gender and other unconscious bias, have been the killer of aspirations, creativity, future leaders and community growth. I believe in the power of the actions of the many, in fixing systems, not 'her' and I refuse to accept that we may not be alive to witness a world without a gender equality gap (according to current market studies). Therefore I am proud to be part of different organisations in the Sports and Fitness industry working towards a more equal future where SHE CAN RISE TO HER FULLEST POTENTIAL AND BE WHO SHE WANTS TO BE' Elena Lapetra, Co-Founder Stronger Wellness, Chair of Rise Females in Fitness and Sports England Women task force.

ARE YOU PART OF THE FITNESS AND SPORTS INDUSTRY?

Do you want to help?

Participate in the research, ‘Career Progression in the Fitness Industry - Is it a Level Playing Field? Created by RISE Females in Fitness Collective   and managed by Aston University, for ethical oversight, data analytics and data protection.

The purpose of the research is to define where support is needed to enable women and leaders in the fitness industry to capitalise on the talent, expertise and strengths that are under-valued by many organisations today. The intention is to support best practice development and implementation, while recognising the challenges and practices that are unique to the fitness industry.

SUSTAINABILITY

We are great believers in the impact of the small things and the importance of the ‘contribution of the many’ by small actions. That’s why we’re committed to making smart use of the Earth’s resources.

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SOME OF THE WORLD LEADERS
CHOOSE STRONGER

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