WE BELIEVE in a wellness space that adapts to today's lifestyles. Our hectic and time starved lives mean that opportunities to be fit and healthy need to exist everywhere. Whether you are at the gym, the park, the workplace or the living room, we aim to provide solutions that meet you wherever you are. We are in the business of giving people time back, a smarter way of living life.
Are we for everyone? Probably not, and we don’t aim to be.
Striving to lead a high performance life? stick around. Our goal is to make smarter workouts and improved recovery more accessible to everyone. From the kick ass parent and the ironman, to the celebrated CEO, we are here for people who want to maximise their potential.
For businesses, we have the ability to build together a different narrative with our experience, award winning products, and world's best brands and partners. The ultimate fulfillment is to know we boosted your business success and maximised the lives of many.
Co-Founder & CEO
A passion for sport growing up has developed into an active life. He believes that your body is the greatest possession you will ever own, so why not look after it. Aside from that, a day at Lords Cricket Ground watching a Test Match is about as good as a day can get.
We research international markets to identify our partners, looking closely at their processes and asking operators and consumers directly about real results. It is our commitment to introduce best in class in addition to the all time favourites. We have selected different brands searching for new tools that can help us innovate the way we exercise today. We have not only found incredible tools, but more importantly we have found amazing humans who dare to grow and challenge the norms with us.
Good Design Award
Best in Class award sport and lifestyle (world design organisation Recognised) - YBELL
Shortlisted by the UK's largest physical activity trade show in the Elevate Innovation awards 2019
iF Design Award 2020 | Design Excellence in the Outdoor, Sports & Leisure category - YBELL
IDEA Gold Award
Sports and Leisure | IDSA Industrial Designers Society of America - YBELL