Jaego’s House
Gym Design
A premium family members club
CASE STUDY
OurHouse, is a private premium family members club featuring Ofsted-registered nurseries, was looking to create a dedicated fitness space for parents. As a client with no prior experience in the fitness and wellness industry, they needed our expertise and guidance to design the "Club Gym Project". A premium, accessible and inclusive workout environment tailored to the diverse needs of all their members.
February 2025
THE BRIEF
The client needed a fitness space that would:
- Bespoke Environment: Develop a custom, fully-equipped training space specifically tailored to parents visiting the club.
- Diverse Capabilities: Provide a comprehensive fitness experience that accommodates a wide variety of training styles, demographics and fitness goals.
- Maximum Utilisation: Design a functional layout that optimises the available space - which was very reduced for what they needed - and fosters ongoing member engagement. Including low ceilings in certain areas.
- Holistic Alignment: Work closely alongside the client's construction, architects and interior design teams to ensure the final gym perfectly matches the brand's aesthetic while adhering to budget, timeline, and health and safety standards.
The Challenge
During the initial consultation phase, stakeholders presented their vision but had a lack of previous experience in the fitness industry. Stronger guided and challenged their ideas to develop a viable gym design proposal. The new fitness concept needed to cater to the client's brand vision while ensuring longevity, operational efficiency, and the ability to set them apart from the competition. A solution to the issue of the limited natural lighting and a lack of scenic views, needed to be found in order to meet contemporary user expectations.
THE STRONGER SOLUTION
Space planning and visual design integration: We advised on the essential building requirements for the gym's interior, encompassing gym flooring, subflooring, lighting and the layout of multiple training areas.
Meeting Contemporary Expectations: To combat the limited natural lighting and a lack of scenic views, we focused heavily on the modern gym user's demand for digital content and on-demand entertainment. To transform this environment, we recommended the integration of premium interactive cardio equipment featuring iFIT technology. Features included:
- Immersive Coach-Led Workouts.
- on-Demand Workouts
- Live Fitness Events
- Personalized Studio Classes
Designing for Strength and Functionality: To address the escalating demand for strength workouts and powerlifting within the gym environment, as well as family friendly workouts, we focused on the following:
- Innovative Functional Tools: We included versatile equipment like the Hyperwear Sandbells, the award-winning Ybell and our own range of S7RONGER accessories.
- Custom-Designed Strength Zones: Half Racks and Storage Racks were meticulously crafted and custom-designed to align perfectly with the available space. Especially in this gym, the ceiling height was particularly low, therefore the racks needed to be cut and manufactured to be adaptable to variances in the ceiling heights.
The Result
Stronger successfully delivered the gym project from inception to completion, our commitment ensured a timely, on-target, and cost-effective delivery. Our gym design solutions set us apart by including both functional interior design and a consideration of infrastructure requirements. Our meticulous attention to detail stood as a pivotal factor in actualising the client’s vision, coupled with our unwavering dedication to high-quality post-installation service. This has facilitated our growing relationship with OurHouse.
Here's what OurHouse Operations Director Rosie had to say about working with Stronger.
‘We found Stronger to have an extra level of service, a personal touch and a patient and supportive way of working. Stronger gave us the best advice and excellent service to evolve our concept. Overall we have built an enjoyable relationship with Stronger and we look forward to continuing in the future.’
FAQ
GYM DESIGN
You don’t need a fitness background to build a successful facility. A dedicated gym design partner will guide your project from concept to completion. We provide expert consultancy; refining your initial vision, managing space planning, and overseeing equipment selection, to ensure your new gym is operationally efficient, viable, and stands out from the competition.
Spaces lacking natural light or scenic views can be completely transformed through digital immersion, plants, wow art features that blend into the architecture of the room, purposely curated lighting, feature walls with various approaches from textures based on wood, brick and more, to art pieces, graffiti and beyond. By using the right mix of these options, aligning them with the overall brand and customer journey approach, we turn potentially dark and dull rooms into highly engaging, wellness environments.
Optimising a compact floor plan requires bespoke design, not just off-the-shelf equipment. To meet the high demand for strength training, we custom-design fitness and wellness zones, including meticulously crafted half racks, storage and any metal work required units to precisely fit your room’s unique footprint. We pair these with versatile, multi-functional accessories to maximize training capabilities without cluttering the floor.
A premium facility must balance luxury or high end feel interior design with high-performance functionality and quality. We collaborate closely with your construction and design teams to ensure the gym seamlessly integrates with your overarching brand identity. This includes tailoring bespoke equipment aesthetics and layouts while strictly adhering to budget, timeline, and health and safety standards. If you don’t have these teams and resources available, we advise you on the main principles of the design and if there is the need for technical elevations and architects, or structural/sound or any other engineer to be involved we will make the right introductions for you.
A professional gym design service offers a holistic, all encompassing solution rather than just supplying machines…becuase frankly the latter is dead boring. We can advise, if required, on all essential interior building requirements to ensure the longevity of your facility. This encompasses specifying specialized gym subflooring, impact-resistant surface flooring, lighting infrastructure, and spatial flow to build a space that is durable, safe, and visually striking. In the special cases where architects, or structural/sound or any other engineer might be required we can make the right introductions for you.
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