Case Study
We’re incredibly proud of the work our team at Stronger Wellness completed at the iconic Lord's Cricket Ground. As part of the Vitality Performance Centre, we were tasked with creating a state-of-the-art gym space designed exclusively for personal training and athletic development.
2024 - 2025



THE BRIEF
Having to work within such a historic and prestigious venue comes with its own unique set of expectations. The goal was simple but ambitious: deliver a premium, functional training environment that meets the standards of elite cricketers and the local community alike.
- Point 1 : Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
- Point 2: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
- Point 3 : Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
- Point 4 ": Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

The Challenge
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
THE STRONGER SOLUTION
Bespoke Gym Design & Installation: From concept to reality, we transformed the space into a high-end personal training
hub.
- Premium Equipment: We partnered with the best in the business, outfitting the gym with top-tier gear from Woodway Treadmills, Wattbike, and Hyperwear to ensure every workout is optimized for performance.
- Smart Flooring Solutions: The right foundation is essential for any high-performance training space. We installed heavy-duty, shock-absorbing rubber flooring that protects the subfloor, reduces noise, and withstands the demands of daily use. The result is a durable, low maintenance solution that minimises long-term operational costs delivering less hassle, lower costs, and lasting performance.





GYM EQUIPMENT
Gym Equipment Strategy: We selected equipment to match both training and aesthetic goals. We specifically factored in stations for members who like to set up their personal zone, by building a layout logic that avoids traffic jams whilst catering for all conditioning setups. From Plate Loaded Glute Zones, to Lifting for the advance and the beginners using half racks and stregth pods, to Hyrox specific equipment all from our Fitness Racing Stronger range
Gym Lighting & The "Graffiti Shutter" Moment: We balanced utility and aesthetics by installing lighting which easily shifts from bright training lights to a moody amber glow for filming. To complement the space, we tackled awkward, budget-restrictive metal shutters by commissioning a vibrant graffiti artwork that transformed an eyesore into a highly shareable, iconic photo backdrop. The main decision here was, if we are going to have to deal with this shutter, we may as well fully embrace it and make it a wonderful feature rather than the awkward part of the gym.



The Result
The new Fit With Me gym at the Lord's Performance Centre now features a dedicated stretch and conditioning studio, private Pilates space, and top-of-the-line strength and cardio zones. It’s more than just a gym; it’s a space where heritage
meets high performance.
FAQ
GYM DESIGN
Start with the people, not the equipment catalogue.
The right mix comes down to who's actually going to use the space, how they like to train, and the experience the operator wants to create. A performance centre, a hotel gym, a boutique studio and a community leisure centre are chasing completely different goals so why would they need the same kit?
Most modern commercial gyms bring together cardio, free weights, resistance machines and functional training. That part's fairly standard. What separates a good gym from a great one is the balance between them.
Take Lord's. The brief was all about personal training and athletic development, so instead of cramming the room with as much equipment as it could hold, we built a premium environment with dedicated zones for strength, cardio, conditioning, stretching and Pilates. Every space earned its place.
There's no magic number. Anyone who gives you one without seeing your space is guessing.
A smaller, intelligently designed gym will often beat a much bigger one with a poor layout, hands down. What actually matters isn't square footage it's how much usable space you have, how many people need to train at once, and the kind of training you want to support.
And equipment footprint is only part of the sum. You need room around each piece for safe movement, clear paths between zones, and enough open floor for stretching, functional work and personal training sessions.
That's exactly why space and gym floor planning has to come first before a single piece of equipment gets ordered, not after.
No single machine does it. If there were a magic piece of kit that melted fat on its own, we'd have sold out years ago. The truth is simpler: the best equipment is whatever gets people back in the gym, consistently, week after week.
Cardio machines treadmills, bikes, rowers; are brilliant for burning energy and building cardiovascular fitness. But strength equipment, free weights and functional training tools matter just as much, helping people build and hold onto muscle while making every session a genuine full-body challenge.
That's exactly why modern commercial gyms don't stack the floor with one category and call it done. They blend cardio, strength and functional training, because real results come from variety, not volume of any single machine.
Good gym design gives people options. Great gym design makes those options work together.
Honestly, it's the wrong question!
In a well-designed gym, you're not choosing one over the other, you're using both, in the right places, for the right reasons.
Free weights such as, dumbbells, barbells, kettlebells let the body move the way it's meant to. They build real strength, stability and control, and they're endlessly versatile: a relatively small footprint can support hundreds of different exercises.
Machines earn their place too. They guide movement along a fixed path, which makes them approachable for someone just starting out, and precise enough for an experienced athlete looking to isolate a muscle group or load safely.
We don't see it as free weights versus machines. The best training spaces are built around the people using them, how they train, what they're working towards, what keeps them coming back. That's what shapes the balance of free weights, machines and functional kit we design into every space.
Put simply: any exercise where your muscles work against resistance. That resistance might come from dumbbells, barbells, kettlebells, machines, cables, bands or nothing more than your own bodyweight.
And it's not just about how much you can lift. Strength training builds muscular strength, power, stability and physical resilience, which is exactly why it belongs everywhere from someone's first ever gym session to elite athletic programmes.
That means a good strength zone in a commercial gym can't just cater to the confident, experienced lifters. It needs to work for everyone.
What you see isn't the whole story. What's underneath matters just as much sometimes more.
Commercial gyms take a hammering: repeated impact, heavy equipment, dropped weights, constant foot traffic. Without the right foundation beneath it, all that energy has to go somewhere usually straight into the building, where it shows up as noise, vibration and, over time, damage to the structural floor.
The right subfloor and shock-absorbing system takes that impact before it becomes a problem. Done properly, it protects the building, improves acoustics, adds comfort underfoot and extends the life of the finished floor.
Here's the bit people often get wrong: it's not about grabbing the thickest rubber tile on the shelf. Different zones make different demands. A heavy free-weight area needs serious impact protection; a stretching or cardio zone doesn't carry anywhere near the same load.
Get the foundation right from day one, and you save yourself a lot of hassle and a lot of money down the line.

