iFit, the World Largest Fitness Company Makes Waves in the UK Fitness Market With New Strategic Partnership With S7RONGER

January 18th, 2021 - Freemotion from iFIT announced a new partnership with London-based fitness solutions provider S7RONGER, further strengthening its presence in the UK commercial fitness market. S7RONGER will support Freemotion customers across new and existing sectors and exclusively within the hospitality sector. The move follows several high-profile installations across the country, which also marks the entry of iFIT to the UK commercial fitness market.

iFIT is the world’s only truly interactive connected fitness platform allowing users to work out in the most exciting destinations on Earth, live and on-demand. iFIT is available in the gym on Freemotion cardio machines, at home with the iFIT TV app and on the go via the iFIT mobile app. For operators, iFIT enables them to meet their members wherever they are— free of charge.

“This collaboration brings out the best qualities of a successful partnership,” said Tony Ali, Freemotion UK Country Manager. “Introducing iFIT on best-in-class Freemotion cardio equipment, as well as our inclusive strength training solutions, will have a major impact across the UK commercial fitness market. We are truly excited to have Elena, Steve, and the entire S7RONGER team on board, and I am looking forward to the energy this will bring to the UK.”

“We always strive to partner with best-in-class brands that create unique and engaging solutions for all exercisers,” added S7RONGER co-founder Steve Shaw. “Freemotion fits squarely into this ethos with outstanding products, including interactive cardio experiences— powered by iFIT, which we believe is the most engaging and immersive content platform available today.”

The pandemic has transformed the UK and indeed the global health and fitness sector, presenting it with new challenges. For operators, this partnership will open the door to new, untapped opportunities that maximise engagement, retention and lifetime member value.

“To meet the ever-changing needs of today’s exercisers takes innovative solutions that go above and beyond,” said S7RONGER co-founder and Chief Energy Officer Elena Lapetra. “Freemotion from iFIT delivers the best of all words. Breathtaking digital content, durable, commercial-grade equipment, and unmatched fitness experiences everyone can enjoy. With Freemotion, we have something truly special we can offer across the UK.”

For more information, please contact Geraldine at gprieto@strongerwellness.com

About Freemotion from iFIT

For over 20 years, Freemotion from iFIT has set the standard in commercial fitness equipment and technology. Freemotion is an industry pioneer, introducing the world to cable-based strength training, the Incline Trainer and the first road-simulating bike. Today, Freemotion is at the cutting-edge of revolutionizing interactive and inclusive fitness with immersive experiences that redefine cardio, strength and group training. A subsidiary of iFIT Health & Fitness Inc., whose brands include Weider, Sweat and 29029, Freemotion from iFIT is part of the world’s #1 health and fitness platform. With a global presence and robust infrastructure and distribution network, Freemotion from iFIT provides its diverse clients with an extensive range of unprecedented fitness solutions and services.

About iFIT

iFIT®️ is a global health and fitness subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 6 million members in over 120 countries. iFIT’s industry-leading brands – Sweat®️, Freemotion®️, Weider®️ and 29029®️ – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader in the fitness equipment industry and a pioneer in the health and fitness industry with more than 400 issued and pending patents.


S7RONGER®️ (pronounced Stronger) is a British company striving to give people a smarter way of living life by reimagining wellness spaces for homes or for businesses that maximise their own potential. With the deep belief that your body is the greatest gift you will ever own, Stronger brings together best-in-class products and people to make smarter workouts and improved recovery more accessible and sustainable for everybody; including the earth. Stronger is proud to have a Carbon Neutral operation.

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