London, May 2019, The sector’s first smart wellness company launches at Elevate and there are some familiar industry faces behind it.


S7RONGERⓇ (pronounced Stronger) is the sector’s first distribution company focused only on sourcing product and technological innovations from new markets that are proven to positively impact human performance.

Elena Lapetra-Diaz, former Commercial Director at Stages Indoor Cycling and co-founder at S7RONGER told us: “We researched seven international markets to identify our first partners, looking closely at their manufacturing processes and asking operators and consumers directly about real results. It is our commitment to introduce best in class when it comes to high performance. Our goal is to make smarter workouts and improved recovery more accessible for every type of consumer — from the decorated CEO and busy parent to Ironman athlete — for long-term, sustainable improvements in their wellbeing and performance.”

S7RONGERⓇ will launch with three product categories. SMAR7 SKIN™, starting with advanced wearable muscle activation to boost your workout (EMS), REJUVENA7ION™, products focused on accelerating the body’s recovery, foremost Cryotherapy, and SMAR7 TOOLS™, reengineering movement and space.

Lapetra-Diaz continues: “The new wave of EMS technology is gaining rapid interest in the US, Germany and Europe, with more than 200 EMS concept studios in Frankfurt, Germany, alone. Victoria’s Secret models, Usain Bolt and Cristiano Ronaldo are some of the big names posting on social about it. Now that EMS manufacturers have received FDA approval this month, we expect to see New York follow suit quickly.

“Long popularised by notorious high performers in business, medicine and sport, cold therapy has been followed by generations for decades. Today the latest cryotherapy chambers make it accessible to every type of individual and easily integrated in to commercial fitness, and clubs overseas are focused on rolling out rejuvenation programmes of their own.”

The S7RONGERⓇ product range will be available direct to health, fitness and performance facilities or via selected resellers.

Lapetra-Diaz adds: “As an industry, if we fail to embrace changes in technology we risk being left behind. So we built a business based off technology, tempered by our experience of what works in a professional fitness environment and what doesn’t. Our focus is on trialing, testing and unleashing the latest technological innovations to the UK to benefit club owners and operators, and ultimately the human performance of their customers.”

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